Drake Teams With Sprite For 'spark' Music Campaign

By: Janine Coveney

Drake has teamed up with Sprite to participate in the new "Spark" campaign, which gives teens a chance to express themselves through music and film. Billboard.com reports that the global campaign is the Canadian rapper's first worldwide sponsorship deal.

Drake appears in a new commercial for the music side of the campaign that shows him struggling to find inspiration in the studio while recording his hit song "Forever." He then morphs into an animatronic figure with the Sprite he drinks transforming his heart into a speaker.

Long-time producers 40 and Boy Wonder also appear in the ad.

Drake's long-awaited studio CD Thank Me Later is due this spring.


HIP-HOP R&B POP ROCK TOP MUSIC	Drake Teams With Sprite For 'spark' Music Campaign Drake Teams With Sprite For 'spark' Music Campaign By: Janine Coveney Drake has teamed up with Sprite to participate in the new "Spark" campaign, which gives teens a chance to express themselves through music and film. Billboard.com reports that the global campaign is the Canadian rapper's first worldwide sponsorship deal. Drake appears in a new commercial for the music side of the campaign that shows him struggling to find inspiration in the studio while recording his hit song "Forever." He then morphs into an animatronic figure with the Sprite he drinks transforming his heart into a speaker. Long-time producers 40 and Boy Wonder also appear in the ad. Drake's long-awaited studio CD Thank Me Later is due this spring.